Combining her experience in lifestyle journalism with a flair for fashion, Priyanka Gill created POPxo in 2014 as a digital content platform for engaging content lifestyle content for young Indian women. In 2015, 1.2 billion people saw POPxo posts on Facebook, with 212,000 daily fan interactions. The website got 19 million unique views and over 3.5 million video views. It is available in Hindi and English, engaging audience via both video and text. She keeps the brand ahead of the curve with initiatives such as the POPxo Style Council, the POPxo Blog Network and The POPxo Campus Ambassador Programme.
After graduating with honours from Lady Sri Ram College in Delhi, Priyanka went on to contribute to Vogue India, The Guardian, Travel + Leisure and Grazia.in. She is a Contributing Editor to Harper’s Bazaar India and guest-edited the India special issue of the Mayfair Times magazine in June 2013.
As an investor, Priyanka works with early stage tech startups and food concepts, such as Bea’s of Bloomsbury, Campanja, SoundOut, Yieldify and Raptor Supplies, as an investor, board member or advisor. She extends time and support to several charities. She co-chaired the Pratham UK gala in 2009-2010, raising over GBP 2 million for the charity. She also advises Akshayapatra UK, and the Savitri Waney trust as an advisory board member.
A busy mother of two young children, Priyanka juggles a demanding family life with her passion for work and travel. She is a recipient of the FICCI Women’s Achiever’s Award 2015 and the Digital Women Awards for Content Creation in 2015.