Dilshad Master

Dilshad has worked in the media and entertainment space for over 22 years. The broadcasting space was her playground and she has several television channel launches to her credit. Her last held broadcasting responsibility was as COO of UTV Entertainment and prior to that she was the Senior Vice President of National Geographic Channel and The History Channel, heading marketing and programming. As Senior Vice President of STAR TV, she was responsible for the launch of the STAR brand in UK.
Her stints in senior positions at STAR TV, National Geographic Channel, and UTV Entertainment saw her gain deep insight into branding and positioning products in the entertainment space. “Of all the TV channels I worked with, the stint I enjoyed the most was at National Geographic Channel. As the head of programming and marketing, I devised show concepts and marketing strategies that made me wish I was sitting on the other side of the desk. I didn’t want to send production crews across India, I wanted to go myself; I didn’t want to select locations sitting behind a desk, I wanted to see them first-hand. I then I realized it was really very simple to do that. I quit. I took up my next best passion after TV – travel and joined Mercury Himalaya Explorations Ltd. as their head of marketing and business development – the best career decision of my life!”, she says.