Back in 2009 Ashish Malani was busy building his career as a CA in London when his aunt died of cervical cancer. It came as a jolt for Ashish and his elder brother Manish. Eager to do something about improving women’s health, the siblings, after studying products and services in the West for months, came up with Shecup, the first brand of a reusable menstrual cup designed and marketed for Indian women. In 2010, they began manufacturing the cups in Palghar, near Mumbai. Made of health-grade, non-toxic silicone, the cup is inserted into the vagina during menstruation. It costs Rs 695, and can be used for years, says Ashish, who also works as a CA for a Pune firm.
MediAceso Healthcare is a social enterprise based in Mumbai working in the field of Menstrual Hygiene Management for over 7 years. It conducts Health & Environment Awareness programs for girls & women in both the rural and the urban sectors. Such programs are conducted in Schools, Colleges, medical institutes, women social groups, residential complexes and corporate offices (like Jet Airways, TAJ, Indigo Airlines, Tata motors etc).
